鍾育明 ,信任機制對網路交易意圖影響之研究 ,臺北大學企管系博士論文,2004。
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Chih-Chien Wang, Ph.D
Associate Professor,
National Taipei University
http://wangson.idv.tw
汪志堅老師 目前為台北大學資管所教授,研究方向為網路行為、網路行銷、網路消費行為、網路心理學等。 Dr. Chih-Chien Wang is currently professor of Graduate Institute of Information Management, National Taipei University. His current research interests include online behavior, internet marketing, and cyber psychology Dr. Wang published more than one hundred articles (more than 30 articles in international journals) which totally received more than 700+ citations. H-index (author impact index) of Dr. Wang is 14. i10-index of Dr. Wang is 18.
鍾育明 ,信任機制對網路交易意圖影響之研究 ,臺北大學企管系博士論文,2004。
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Chih-Chien Wang, Ph.D
Associate Professor,
National Taipei University
http://wangson.idv.tw
2. 范惟翔、張瑞鉉,電子商務網站經營環境之建構與效果衡量模式研究,管理評論,26卷2期 (2007/04),頁 39-67。
3. 楊亨利、王貞淑,電玩遊戲中之置入行銷手法效果,管理與系統,13卷4期(2006/10)
頁 523-549。
http://www.ceps.com.tw/ec/ecjnlarticleView.aspx?jnlcattype=1&jnlptype=2&jnltype=13&jnliid=3204&issueiid=39340&atliid=565611
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Chih-Chien Wang, Ph.D
Associate Professor,
National Taipei University
http://wangson.idv.tw