tag:blogger.com,1999:blog-2775527994426059301.post8630487131610927952..comments2023-11-03T16:30:48.223+08:00Comments on 汪志堅Chih-Chien Wang, Ph.D: 行銷領域SSCI,2004-2008台灣學者發表論文統計汪志堅教授 Prof. Chih-Chien Wang, Ph. Dhttp://www.blogger.com/profile/00452155961301589449noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2775527994426059301.post-27377235238179930612009-03-15T22:49:00.000+08:002009-03-15T22:49:00.000+08:00汪老師所統計的這個部份應該是只有"直接"與行銷相關的期刊,但如果把期刊範圍擴大一點,其實有不少很優秀...汪老師所統計的這個部份應該是只有"直接"與行銷相關的期刊,但如果把期刊範圍擴大一點,其實有不少很優秀的作者跟期刊發表,包括:Journal of Retailing, Marketing Science, Journal of Marketing Research, International Journal of Service Industries Management, Service Industries Journal, Journal of Business Psychology, Journal of Economic Psychology, Journal of Business Research, Tourism Management........etc. 所以或許這麼說會更貼切:由國內行銷學者發表在SSCI上的文章數目眾多,但實際上刊登在First tier期刊上的文章卻少之又少。至少目前還沒有台灣學者以台灣為研究資料來源,因而登上Journal of Marketing,Journal of Consumer Research, Journal of Consumer Psychology的例子.Chun-Ming Yanghttps://www.blogger.com/profile/04841028202974436504noreply@blogger.com