從這個資料可以發現，數百、上千個行銷學者，五年內卻只有發表少數78篇論文，且都集中在少數期刊
PSYCHOLOGY & MARKETING (22篇)
INDUSTRIAL MARKETING MANAGEMENT (19篇)
JOURNAL OF ADVERTISING (8篇)
JOURNAL OF ADVERTISING RESEARCH (7篇)
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (3篇)
INTERNATIONAL MARKETING REVIEW (2篇)
MARKETING LETTERS (3篇)
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (1篇)
INTERNATIONAL JOURNAL OF MARKET RESEARCH (2篇)
JOURNAL OF CONSUMER AFFAIRS (1篇)
--
Chih-Chien Wang, Ph.D
Professor,
National Taipei University
http://wangson.idv.tw
1 則留言:
汪老師所統計的這個部份應該是只有"直接"與行銷相關的期刊，但如果把期刊範圍擴大一點，其實有不少很優秀的作者跟期刊發表，包括：Journal of Retailing, Marketing Science, Journal of Marketing Research, International Journal of Service Industries Management, Service Industries Journal, Journal of Business Psychology, Journal of Economic Psychology, Journal of Business Research, Tourism Management........etc. 所以或許這麼說會更貼切：由國內行銷學者發表在SSCI上的文章數目眾多，但實際上刊登在First tier期刊上的文章卻少之又少。至少目前還沒有台灣學者以台灣為研究資料來源，因而登上Journal of Marketing，Journal of Consumer Research, Journal of Consumer Psychology的例子.
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